Product AdoptionJune 25, 2026· Confirmed
Adidas rolls out Josef AI legal chatbot to 65,000 employees — selected over Copilot
- Significance
- High
- Confidence
- Confirmed
Why this matters
This firm has moved past pilots into deployment. This is a high-significance signal for buyers benchmarking their panel.
Adidas General Counsel rolled out Josef's AI Q&A chatbot across 65,000 employees for self-service legal/compliance guidance. Josef was selected over Microsoft Copilot and generic LLM APIs after direct comparison.
""If you want it to stick, you really have to invest in change management. It doesn't matter which tool it is." — Katherine Roseveare, GC for Global Functions, Global Operations and Legal Solutions, Adidas"
- Significance
- High
- Source type
- Trade Press
Corporate In-HouseGC-Led InitiativeFortune 500