WHY TRUE VALUE PARTNERING?

Clients are heavily focused on cost containment; using non-lawyer professionals to control spend and choose their external legal advisors. Law firms continue to adjust to the new reality of flat-demand and the erosion of the meaning of true relationships.  Price has become a core focus of the industry; and while cost containment has achieved its optimum return, it has little to offer in developing the advantages derived from TRUE VALUE PARTNERING.  As the economy turns, WHAT COMES NEXT?