July 13 – August 3, 2026 · Virtual
A hands-on workshop series where legal pricing professionals build real AI agents — tools that do actual work in your department. No coding required. Every session produces something usable. Two post-workshop check-ins keep you accountable through deployment.
Starting at $4,455. Limited to 25 seats.
TVPi Programs Support:
Trusted by 470+ legal pricing professionals worldwide
AI agents are reshaping how legal work is scoped, priced, and delivered. Pricing departments should be leading this shift — but the window to act is closing fast.
Partners and practice groups are already experimenting. If pricing isn't at the table shaping how AI affects rates, realization, and profitability, someone else will make those decisions for you.
ChatGPT can summarize a brief. It can't model fee sensitivity, flag margin erosion, or recommend pricing adjustments based on your firm's historical performance. That takes purpose-built agents.
Firms with AI-enabled pricing teams are already moving faster — producing analyses in hours that used to take days. Every quarter you wait, the gap gets harder to close.
The firms building AI pricing agents now will define what 'best practice' looks like for the next decade. This is your chance to be one of them.
Every session ends with a working agent you can take back to your firm. These aren't hypothetical — they run on real pricing workflows.
You'll use no-code and low-code tools designed for business professionals. If you can write a detailed email, you can build an AI agent.
This isn't a webinar. You'll spend the majority of each session building, testing, and refining your own agents with live support.
Two post-workshop check-ins (September and October) keep you accountable and help troubleshoot as you bring agents into production.
Sergey is an Associate Pricing Director at McDermott who builds and deploys AI pricing agents daily. You're learning from someone doing this work, not just teaching it.
July 13 – August 3, 2026 · Check-Ins: Sept 3 & Oct 3 · Virtual
July 13, 2026
Prompting fundamentals, agent anatomy, and your first working build.
July 20, 2026
Build agents that pull structured data from engagement letters, RFPs, and billing reports.
July 27, 2026
Agents that model fee sensitivity, compare rate structures, and surface margin risks.
August 3, 2026
Change management, firm rollout strategy, and the Capstone Agent Showcase.
September 3, 2026
30-day deployment progress review. What's working, what's stuck, and how to iterate.
October 3, 2026
60-day check-in: scaling, refinement, and what's next for your AI pricing practice.
Associate Pricing Director · McDermott Will & Emery
Sergey leads a two-pronged AI strategy at McDermott: repricing AI-affected matters to protect firm revenue, and building internal AI agents that automate routine pricing work. He brings real deployment experience — not theory — to every session.
Deployable agents, a deployment plan, and skills that compound.
60–80%
Time saved on routine tasks
3–5
Working AI agents built and retained
30 days
Deployment commitment framework
Not demos — tools that run on your firm's actual pricing workflows.
Reusable building blocks so you can keep creating agents after the workshop.
How to introduce AI tools to skeptical partners and get buy-in from firm leadership.
A structured roadmap for putting your agents into production within a month.
Agents that handle the repetitive work, freeing your team for strategic pricing.
Post-workshop sessions to troubleshoot, refine, and keep momentum.
One agent saving five hours per week at $150/hour = $39,000/year in reclaimed capacity. You'll build several.
Covers what AI agents are, where they fit in pricing workflows, and five high-ROI use cases to bring to your leadership team.
A polished business case you can forward to firm leadership.
Choose the option that works for you.
For professionals outside the TVPi network
For professionals outside the TVPi network
For current TVPi / ALPP members
For current TVPi / ALPP members
For graduates of the TVPi AI Certificate Program
For graduates of the TVPi AI Certificate Program
Not ready to register? Join the waitlist to get details for firm approval.
Questions? Contact charlene@tvp-institute.com
You handle the day-to-day pricing work — rate analysis, matter budgets, RFP responses. AI agents can take the repetitive parts off your plate so you focus on the strategic work.
You're responsible for how your team delivers. This workshop gives you a concrete way to scale output without scaling headcount — and positions your department as an innovation leader.
You sit at the intersection of process, technology, and business performance. AI agents fit naturally into your toolkit for driving efficiency across the firm.
No. The workshop uses no-code and low-code tools designed for business professionals. If you can write a detailed email, you can build an AI agent.
Get details for firm approval and be first to know when new seats open.
July 13 – August 3, 2026 · Check-Ins: Sept 3 & Oct 3 · Virtual
Starting at $4,455. Limited to 25 seats.