A core value of the True Value Partnering Institute is the education and professional development of its members.  Many participants of the Law Firm Pricing Chief/Director/Leader Cohort have expressed that they would like their Managers and Analysts to receive a schedule of formal training.  The aim is to bring all of their pricing and LPM teams up to a set standard or level of educational training to optimize their knowledge to enhance their day-to-day experience and the value they bring to their respective law firms.   

The Academy will host several virtual training sessions specifically aimed at Managers and Analysts, which will be provided by some of the most experienced law firm pricing and LPM professionals who make up the Academy’s Educational Faculty.  

At the conclusion of the formal training program, Graduates of the Academy will receive a Certificate of Completion that can be used to showcase that they have received this extra training and help distinguish them amongst their fellow peers.

Completion of the Course will also earn you credits towards the Accredited Legal Pricing Professional (ALPP) and/or the Accredited Legal Project Manager (ALPM) designation, the industry recognized standard for those who focus on legal pricing and LPM.

Graduates will also be eligible to join the Academy Alumni Network where they will be connected on-line to continue the fostering of professional relationships as graduates progress through their careers.  Once we have a sufficient number of Alumni, the Institute will host in-person regional gatherings such as lunch sessions and social networking events.   





Enrollment into the Academy’s Inaugural Pricing and LPM Program is only available to True Value Partnering Institute members and additional special guests that the Institute and Educational Faculty have invited to join.  For non-members, the Institute may run an open session in 2020, so please return to the website in December to learn more.

There is an expectation that once enrolled you will attend every session unless a family/personal emergency arises. This is a special opportunity to receive top-level training by some of the best in the industry, at no cost to yourself or your firm, and we ask participants to make time to honor their commitment. 

Registration will be taken at each session through the on-line training platform and the Certificate of Completion will only be awarded to those who have attended all the sessions, unless a note of absence has been provided for any session that is missed. Participants can only miss one session and still be able to achieve the Certificate of Completion.  





Academy Faculty:

The Institute is grateful to its distinguished faculty members for bringing the highest level of legal pricing and project management education to its members.  Each faculty member has been hand-picked based on their depth of knowledge in specific subject areas and, more importantly, their real-life experience in the field.


Brad Antici, ALPP
Butler Snow LLP 
Director of Strategic Pricing and Analysis

Matthew Beekhuizen, ALPP
Greenberg Traurig 
Chief Pricing Officer

Hush Jonathan Cott, ALPP
Covington & Burling LLP 
Chief Strategic Pricing Officer

Stuart Dodds, CPP, ALPP, ALPM
Postive Pricing 

Kevin Doolan
Moller PSF Group 

Howard P Janis
Nexsen Pruet, LLC 
Chief Operating Officer

Colin Jasper
Positive Pricing 

Matt Laws
Crowell & Moring LLP 
Senior Director of Pricing & LPM

Lynne A. Maher, JD, ALPM
Hunton Andrews Kurth LLP 
Senior Manager, Legal Project Management

Peter Lane Secor, ALPP
Ropes & Gray 
Senior Pricing Manager

Mitch Spradlin, ALPP, ALPM
Hunton Andrews Kurth LLP 
Sr. Pricing Manager



Already enrolled?  Access the Academy Portal here.





Module 1 - Business of Law in the "New Normal" (1 Credit Hour)

Module 2 - Pricing Strategy (1 Credit Hour)

Module 3 - After Matter Reviews (1 Credit Hour)

Module 4 - Coaching Partners to Improved Profitability (1 Credit Hour)

Module 5 - Portfolio Pricing (1 Credit Hour)

Module 6 - The Price/Value Relationship (1 Credit Hour)

Module 7 - Difficult Pricing Conversations (1 Credit Hour)

Module 8 - Legal Project Management in Mergers & Acquisitions (1 Credit Hour)

Module 9 - Fundamentals of Law Firm Profitability (1 Credit Hour)

Module 10 - Contingent Fee Arrangements (1 Credit Hour)

Module 11 - Scoping a Litigation Matter (1 Credit Hour)

Module 12 - The Role of Data Mining in Pricing (1 Credit Hour)

Module 13 - Pricing lessons from outside the legal industry (1 Credit Hour)

Module 14 - Legal Project Management Frameworks (1 Credit Hour)

Module 15 - Project Initiation and Scoping

Module 16 - Communications Planning